This partnership not merely elevated Audi’s existence in the sports activities sector but will also set the stage for various joint advertising initiatives, Mixing sporting activities and luxury branding.

The collaboration, managing until 2025, involves advertising and marketing activities like a existence around the LED advertising and marketing boards at home matches with the Allianz Arena.  

The 2 events final renewed their partnership in June 2022, having agreed upon a multi-year extension offer. 

As per the arrangement, Replay is usually to work as an official Bayern sponsor right until June 2027 and outfit both the players and also the specialized and management workers on the club with official and relaxed garments.

Lastly Apple has decided to increase sports activities advertising and marketing as Section of its basic marketing and advertising methods. A couple of times back, German soccer club FC Bayern Munich signed an agreement with Apple New music as being the crew’s official songs and video streaming company.

The offer grants the company branding legal rights over the club’s physical and electronic property. Vejo also holds legal rights to manufacture specialised variety of club-themed pod-primarily based blenders.

The deal extension with Telekom has by now been hinted at prior to now few months, and as of right now, it is currently official. Telekom will continue being the primary sponsor of your German file champions until 2027. The first contract has long been extended by 5 years.

German multinational computer software huge SAP is a protracted-time partner with the club (given that August 2014) and currently sits on their own Platinum tier of partners.

In August, Bayern signed a new shirt sponsorship take care of Deutsche Telekom, operating until eventually 2027. The “T” emblem of T-Cell has now been around the entrance from the club’s shirt for in excess of twenty several years.

At least we make up with the viewerships by advertising many shirts, This is exactly why we even now have really a decent offer from Adidas.

In accordance with the crew, songs conjures up the players to train more challenging. Now supporters will be able to educate to the identical beats as their favorite soccer stars. FC Bayern Munich’ 1st official playlist is currently out there on Apple Audio.

In September 2023, the facility applications and electrical machines company signed an early extension settlement Together with the German giants right up until 2027, shifting their standing from a Gold Partner to the Platinum Husband or wife. 

They have got started this period wanting to attain related heights, being an out-and-out contender for your all the most important competitions again. We look at their sponsors for that time.

HYLO eye care has been an official lover of Bayern Munich given that 2017 and a Platinum lover given that 2019. Through their offer, website the two functions aim to unfold awareness with regards to “dry eye”, its prevention, and administration.

The Deutsche Telekom-Bayern relationship has grown to be a staple of football sponsorships during the last two decades. Apart from entrance-of-shirt branding legal rights, the telecommunications firm has appreciated a fruitful partnership Using the Bavarians as it's got overseen the refurbishment with the club’s property ground, the Allianz Area, into one of the most technologically Highly developed athletics venues on the planet, as well as quite a few other supporter engagement and Neighborhood ventures.